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There have actually been a fair amount of studies on this and I'd be inclined to agree generally with what you're saying. What I've often seen as the result of these studies tends to go:
Women tend to raise standards for casual sex, as there are many "top dogs" that are unattainable in a long term relationship but might be open for a one night stand. (Rich, famous, model, etc). But for a long term relationship, women on average might have different standards, more in line with what is reasonably attainable.
The flip side to that, is men tend to lower standards for casual sex whenever possible, being more likely to be with someone they aren't that attracted to, just for the prospect of the sex alone. While for a long term relationship, they raise them drastically.
So it's just a bit of evolutionary wiring at play, with both sides often having opposing goals, and thus it's easy for either side to "feel used."
The final important thing to remember, is that such trends don't represent the entirety of the experience, rather likely the majority of it. I know personally, as a man that lacks most manly ornaments, (money, high powered career, social status, etc), that at least one conventionally attractive woman would like to choose me over "more favorable" alternatives, simply because she really likes my personality (honesty, genuineness, kindness, intelligence, etc). Due to circumstances (distance, money, etc), we are separated without a real chance at that and that is upsetting to us both.
So the tricky thing people have here, is they see these huge trends going certain directions, and they assume that anything outside those trends is "impossible." When in reality, it's just much less likely, and believing it impossible is what makes it so.
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