From Love-shy.com wiki: A wiki for the dating-challenged
Looksism theory posits that the primary cause for love-shyness and involuntary celibacy is physical appearance. Looksists tend to downplay the role of personality and attitude in obtaining women, and oppose personalitists.
Studies show that the face matters most for physical attractiveness, followed distantly by the remainder of the body. Some looksists have suggested cosmetic surgery as a solution for issues with facial appearance, while others have recommended improving bodily fitness and musculature first.